VOGUE presents La Mer Source of Strength

series of 6 films designed for social media, showcasing Hong Kong's female leaders.
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“Source Of Strength” - In celebration of International Women’s Day, Awethentic Studio proudly collaborated with Vogue HK and La Mer to produce five shorts on five women in Hong Kong, each outstanding in their respective fields - electronic violinist Olivia Dawn, environmentalist and restauranteur Peggy Chan, Olympic swimmer Yvette Kong, ballet princess Faye Leung, entrepreneur Yenn Wong - to share their stories of female empowerment.

an additional film was added at a later date with actress Karen Mok.

Commissioned & Directed by AWEthentic Studios.

VOGUE presents La Mer - Source of Strength Campaign
Montage

VOGUE presents La Mer - Source of Strength Campaign
Oliva Dawn - Violinist, DJ, Producer

VOGUE presents La Mer - Source of Strength Campaign
olympic swimmer Yvette Kong

VOGUE presents La Mer - Source of Strength Campaign
ballet princess Faye Leung

VOGUE presents La Mer - Source of Strength Campaign
entrepreneur Yenn Wong

VOGUE presents La Mer - Source of Strength Campaign
actress Karen Mok

wanted to show you the concept films (steal-a-matics) that were put together to sell this concept.
not a million miles away from the finished product, but alas this is the nature of working with commercial entities they will have their way.